Mijuin s'est lancé à la rencontre de sa clientèle parisienne, avec son premier pop up store dans le Haut Marais. Une opération séduction, avec une localisation dans le quartier de la mode : le Nord Marais.
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How do you get started in Parisian retail?
Find a sector that corresponds to the brand's target audience, and a format that is easy to set up.
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The pop-up store has been designed to showcase the brand's flagship fabric: linen! What's the best thing about this boutique? The ability to touch up items directly on site. The location is ideal for reaching a high-skilled clientele and boosting Mijuin's profile. A great way to introduce the brand to Parisians...
The brand takes its name from the time when the flax flowers: in mid-June. With the ambition of making it an emblem of the ecological and social transition, the brand has three commitments: a short Norman circuit, sustainability, and encouraging quality of life and professional integration in its workshops. The brand has set up pop-up stores in its region, and is now trying to conquer Paris!
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