During 3 months, at 3 rue des Blancs Manteaux, Mirae Paris has set up its summer pop-up store in the heart of the Marais district. The brand, founded by Tara Jarmon and her daughter, Camille Jarmon, began life on social networks in 2018, but the pop-up shop is now an integral part of its development strategy. It's part annual event for its customers, part seduction operation to attract new prospects.
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How can you use pop-up stores to boost your profile and attract new customers?
Search for the ideal location and shop for the pop-up store.
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In five years, the women's fashion brand has made the pop-up store an annual event for its community. While the founders saw Instagram as an oracle for launching their brand, the pop-up shop is now an integral part of its development strategy. At the point of sale, the challenges are many: attracting new prospects, raising awareness of the brand and its expertise, inherited from Tara Jarmon, offering an enhanced customer experience thanks to ambassador sales assistants, and reinforcing the feeling of attachment to the brand with existing customers.
Founded in 2018 by renowned designer Tara Jarmon and her daughter, Camille Jarmon, Mirae Paris is a women's fashion brand known for its refined, elegant and colourful pieces. Born on social networks, the brand now has almost 200,000 followers on Instagram. The brand's reputation is in part inherited from its namesake, Tara Jarmon, which in 30 years has established itself as a leading fashion house in France and internationally.
For Mirae Paris, the ambition is just as great. The brand is banking on the pop-up store as a means of raising its profile and acquiring new customers, in order to develop its growth and break through the glass ceiling facing 100% digital brands.
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