The Poivre Blanc pop-up store to promote its rebranding

The Poivre Blanc pop-up store takes in every aspect of the brand. An old television in the window, an overhead projector on the ceiling and neon graphics immerse us in what the brand looked like 40 years ago. The shop's stone wall adds to the authenticity of this scenography. The conversion is made easier by the staging of its former mascot in front of the store. A way of bringing together 40 years of evolution in the heart of the Marais!

Founded in 1984, Poivre Blanc stands out for its passion for sport and its authenticity. During Fashion Week, the brand is taking advantage of the opportunity to rebrand using old graphics. Its new winter collection for women, men and children is also on show. Aware of its ecological footprint, the brand is committed to reducing its CO2 emissions by purchasing most of its raw materials locally, close to its production sites. With the ‘FabReUse’ initiative, Poivre Blanc recycles its fabric scraps to create unique accessories, contributing to a future without textile waste.