JEM, which stands for Jewellery Ethically Minded, has installed its range of responsible jewellery in our pop-up store at 3 rue des Blancs Manteaux, Paris 4.
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How can you raise your profile during an international event?
Identify the right neighbourhood for the brand's target clientele, and a pop-up store with a similar aesthetic.
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The brand's retail presence is being optimised during the Paris Games. With a permanent shop in the 1st arrondissement, the brand is expanding into a new strategic district: the Marais. In our pop-up store at 3 rue des Blancs Manteaux, Paris 4, JEM benefits from a high flow of customers. Close to rue Vieille du Temple, the street benefits from a local, tourist and CSP+ clientele. In the boutique, you'll find the world of the ethical jewellery brand: minimalist with maximum clarity. The creations are showcased in absolute elegance.
JEM, an acronym for Jewellery Ethically Minded, was born from the passion of Dorothée Contour. In 2010, her encounter with the Alliance for Responsible Mining and the Fairmined label led her to transform the jewellery industry with an ethical and aesthetic approach. The first French ethical jewellery brand, JEM seduces with its octagonal shapes and interlocking pieces. The brand uses materials that respect people and the environment, and ensures transparent traceability, redefining the codes of luxury jewellery. With initiatives like the pop-up store, JEM is looking to capitalise on the international influx expected during the Paris 2024 Olympic Games, a brilliant strategy for raising its profile.
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