Guidelines pop-up stores

A secret to a successful pop-up store? Choose the location of your pop-up store wisely. It is important to respect good practices when creating your physical location. In particular, determine your objective, your target, your positioning, analyze the competition... Your brand's retail strategy goes in the same direction as your company's overall strategy .

Choosing the city where you are going to have your pop up store means choosing your target carefully and above all thinking about return on investment .

Cities like Paris, Lille, Nantes or even Marseille and Bordeaux are interesting cities to launch your pop up store. Indeed, these are cities with a tourist destination and therefore ideal for developing your concept store. In this way, it will allow you to reach a wider clientele , especially if you install it in a neighborhood where there is traffic.

Paris, a regular at pop-up stores

THE city of trends par excellence! But not only that, Paris has been rocked by pop-up stores for years. Always on the lookout for the latest news and trends , Parisians are constantly looking for the product that will make the difference . Also welcoming millions of tourists each year, the French capital has no shortage of visitors! If creativity and innovation punctuate your concept store, Paris is your city!

Open your pop-up store in Marseille

Punctuated by its tourist attractiveness and its festive events , Marseille is a lively city and highly coveted by tourists. Also renowned for its cool attitude , the people of Marseille have a reputation for not being stressed and for strolling the streets of the old port. Your pop-up store in a city in the south of France like Marseille will want to be artisanal and at the forefront of the latest trends in order to satisfy the desires of Marseille residents and many visitors.

Lille to open its pop-up store

Capital of northern France, Lille is known for being a warm and festive city. Its large and traditional flea market brings together many visitors each year. Its historic city center is home to many creators addicted to “ made in France ” and a very strong solidarity and mutual aid is felt between the traders. Innovative and transparent , your pop-up store will very easily find its place in old Lille.

Getting started in Lyon

Lyon is truly the capital of gastronomy. Like Lille, the city of Lyon is a warm and festive city. Also very student, which gives her unlimited dynamism and attractiveness .

A pop-up store in Bordeaux

Considered for a few years as being the little Paris, Bordeaux also holds its reputation for its wine estate spread all over the world. Its inhabitants are not only fond of wine but also of the French know-how of small creators and concept stores at the forefront of the latest trends .

A pop up store in Toulouse

Also known as the pink city, Toulouse owes its reputation to its violets. Much used in its gastronomy, it is also a true symbol of the south-western city. Attracted by tourists, it's a must-see for gourmets and visitors alike, as the city boasts a veritable architectural heritage. Your pop-up store will easily find its place in this city full of surprises and dynamism, without displeasing the locals!

And why not in Nantes?

The western town is very popular for its many corners of greenery and its waterways running through the city. Added to this is a magnificent preserved and authentic architectural heritage to the delight of visitors to Nantes but also and above all for its inhabitants. Both dynamic and peaceful , Nantes is the unmissable meeting place in the western region.