Guidelines pop-up stores

‍Discover our pop-up shops for rent in Lille, France

There are a number of cities where you can open a pop-up store. But wich is the best city to open a pop-up store ? It depends on your objectives.

Opening a pop-up store in a town in the north of France will give you access to a customer base that may be more loyal than if you were to try out your ephemeral concept in a town in the south, where there is a lot of tourism and visitors are just passing through.

Considered to be an industrial city, particularly around the tertiary sector (textiles and mechanical engineering), Lille is a business city, and the construction of the large Euralille business and shopping centre during the 80/90s proves this all the more. The traditional and highly reputed Braderie de Lille is a not-to-be-missed event for residents of the region, and indeed the whole country. The European Metropolis of Lille also has a strong focus on design and fashion, and has been recognised as the "World Design Capital" in 2020.

Lille, with its 230,000 inhabitants, is considered to be the capital of Northern France. Renowned for its warm welcome and its contemporary and timeless heritage, this small city is home to a small district known as 'Vieux Lille', where ephemeral concepts and novelties are very popular. Vieux Lille is very residential, although many tourists come here from North Eastern Europe, including Belgium, Germany and the Netherlands. It's also considered to be a very student-friendly city, so if your brand is a DNVB and you want to try your hand at physicality, you're bound to reach a clientele on the lookout for novelty, innovative concepts and events to surprise them.

Lille's small shops are home to many craftsmen and designers. There is a strong sense of solidarity between them, and French know-how is very important. It's also what the people of Lille are looking for, and it's what has made the reputation of the many brands that have set up shop in the capital of the Nord.