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Why open a pop-up store in Marseille, France?

Setting up your pop up store in a tourist location is a good idea to reach a wider clientele . But in which cities should you organize your pop up store ?
Marseille, known as a tourist destination and ideally located on the Mediterranean coast, could be an interesting city for your pop-up store. With a population of over 850,000, Marseille is the oldest city in France and experienced a real commercial boom in the 19th century before becoming an industrial city, thanks in particular to its river port. Marseille is France's leading port, thanks to its location on the Mediterranean coast and its direct proximity to many countries.
In Marseille, the quality of life is known as the city of "coolitude": people like to take their time, wander around the city and stroll around, a very positive point for your pop-up store! Marseille is also a city of culture. In 2013, it was elected European Capital of Culture. Festivals and events fill the city's neighbourhoods, much to the delight of residents and visitors alike!
Marseille est donc une ville où il fait bon d’y vivre. Marquée par son aspectcommercial,touristiqueetfestif, c’est uneville variée, marquée par undynamisme fortoù habitants et visiteurs aiment se faire plaisir. Faire son pop up store dans une ville ensoleillée comme Marseille permet, à travers de nombreux temps forts marqués par les événements festifs et la haute saison touristique, de toucher une cible large et c’est donc un bon moyen pourconnaître votre type de clients. Si cela vous intéresse, on vous recommande de vous informer surnotre pop-up store marseillais!