The San Antonio Spurs club is using retail as a communication medium for the NBA Games in Paris 2025. A way to bring together all European fans in a store in the heart of the Marais, and to organize meetings with the players, in particular our dear Victor Wembanyama!
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How can fans of the San Antonio club be brought together other than during the two matches of the 2025 NBA Games?
Support this foreign franchise with their retail establishment, identify the right partners and a district with a tourist flow
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20 rue des Francs Bourgeois, Paris 3
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The San Antonio Spurs marked their visit to the NBA Paris Game 2025 by opening a Spurs pop-up store in the heart of the Marais, an iconic neighborhood popular with an international clientele. This ephemeral pop-up store, designed as an immersive showcase, combined storytelling and experiential retail, offering fans an exclusive Spurs in Paris collection, merchandise and iconic jerseys, including that of rising star Wemby.
To further the emotional engagement of the fans, several former and current San Antonio Spurs players came to meet the fans. This Spurs pop-up store was not limited to sales: it also served as a laboratory to analyze the behaviors of European consumers and refine the franchise's retail strategy.
With this initiative, the San Antonio Spurs demonstrate the impact of a well-designed pop-up store to conquer new markets and strengthen their community of enthusiasts.
The San Antonio Spurs, a legendary NBA franchise, have made basketball history with their impressive track record and legends, including Tony Parker, the first Frenchman to be inducted into the Hall of Fame. With the arrival of the phenomenon Victor Wembanyama, aka Wemby, the team is writing a new chapter in its legacy, blending tradition and renewal.
For the NBA Paris Game 2025, the Spurs are celebrating their legacy by opening a Spurs pop-up store in the Marais. This immersive pop-up store highlights their history, from the trophies of the Parker era to the new generation.
Fans can discover an exclusive collection, iconic jerseys and meet former and current players. A way for the San Antonio Spurs to strengthen their presence in Europe.
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