The women's tailoring pop-up store 17:10

The pop-up store 5:10pm

It is at 26 rue des Batignolles, in the 17th arrondissement of Paris, that the French women's tailoring label has set up shop for its pop-up store.

Known for having (re) given brilliance to women's suits, with fitted cuts and a color palette ranging from garnet red to electric blue, the brand intends to meet its customers (and future customers) directly in the retail field. Advice, custom adjustments and transparency on manufacturing methods are at the heart of the in-store experience.

In terms of merchandising, the tailor brand 17:10 focuses on a chic and glamorous spirit where every detail is important: association of colors on the racks, mirror effects, decorations or even posters explaining the different models.

A pop-up store to discover for 7 months in Batignolles, from March 1 to October 30, 2023.

Success Story 5:10 p.m.

Founded in 2018 by Caroline Rey and Amélie Delacour, the 17h10 tailor brand is now recognized for its eco-friendly tailors who dress Working Girls of all ages. In just a few years, she was able to build a strong community around her brand, by engaging in numerous subjects such as the financial emancipation of women, entrepreneurship andempowering feminine or even ethics and ecology in the fashion sector.

With 3 permanent stores in 2023, the brand aims to open a dozen stores by 2025. An ambitious bet but a guarantee of controlled growth in retail.