For its first pop-up store, it's at 5 Rue des Blancs-Manteaux that the ready-to-wear brand Berthie has set up. Born on the internet, this ephemeral store is an opportunity for the brand to go meeting its community And of Focus on proximity for an enriched experience.
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Blancs-Manteaux, Marais
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It's at 5 Rue des Blancs-Manteaux, that the clothing brand set up for its first pop-up store. Driven by its community itself, this pop-up store comes with a promise: to reconnect with its customers by putting proximity and advice at the heart of the in-store experience.
Point of sale events, video clips, fashion advice and inspiration... the brand is multiplying its communication formats to give more visibility to its pop-up store and make it a destination place.
It was in 2019 that the Berthie brand was born, founded by Cynthia Robert. Developed exclusively in e-commerce, the brand quickly crossed the borders of France, reaching 40% of its international sales in just a few years.
Driven by a committed community and loyal customers, Berthie is starting her first steps in retail with the ambition of offering an enriched customer experience where proximity, transparency and advice are at the heart of the in-store experience.
