En 2023, en complément desa première boutique destination dans le 10e,Balzac ouvre les portes d’unpop-up store de Noël aux Batignolles.
La DNVB aux motifs léopards a développé une communauté comptabilisant plus d’un million de personnes. Alors forcément, le point de vente fait des heureux et s'ancre dans leurstratégie de croissance et de visibilité.
Avec L’Adresse dans le 10e, son pop-up store au66 rue Legendre dans le 17e, et sa présence dans les grands magasins, Balzac Paris multiplie sa présence retail et les événements : rencontres, influenceurs, collection capsule, engagements RSE… Créant un sentiment d’appartenance encore plus fort pour sa communauté etgagnant en visibilité pendant cette période saturée.
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How can you increase your retail and online presence during the busy festive season?
Find an area where the brand's customers can be found so that we can meet them, and a boutique that can be fashioned in the image of Balzac.
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The Balzac Paris Christmas pop-up store aims to extend the brand's visibility during the busy festive season. With the pop-up store, the DNVB can increase the content on social networks around this event as well as multiplying its retail presence. The l'épatant Noël de Balzac Paris pop-up store is adorned with the brand's iconic leopard and striped motifs. It features a trendy Christmas collection, with the latest pieces highlighted on DNVB's social networks.
On the programme: the Balzac Paris elves conduct micro-trotters, give away leopard bags and scrunchies to customers, and ask them to complete challenges in exchange for gifts from the DNVB!
Balzac Paris was born on the web in 2014 and has over a million followers. Created by Chrysoline, Charles and Victorien, Balzac Paris demonstrates a Toujours Plus Responsable (T.P.R) commitment, based on three major pillars: Ethics, Transmission and Respect for the Environment. DNVB reached a turning point when it opened its first boutique in the 10th arrondissement, renamed L'Adresse. A way of creating a much stronger link with their community than through virtual platforms. Now there's a place for all fans of the leopard print to gather!
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