Le pop-up store Noël Epatant by Balzac Paris

The Balzac pop-up store

The Balzac Paris Christmas pop-up store aims to extend the brand's visibility during the busy festive season. With the pop-up store, the DNVB can increase the content on social networks around this event as well as multiplying its retail presence. The l'épatant Noël de Balzac Paris pop-up store is adorned with the brand's iconic leopard and striped motifs. It features a trendy Christmas collection, with the latest pieces highlighted on DNVB's social networks.

On the programme: the Balzac Paris elves conduct micro-trotters, give away leopard bags and scrunchies to customers, and ask them to complete challenges in exchange for gifts from the DNVB!

The Balzac Paris success story

Balzac Paris was born on the web in 2014 and has over a million followers. Created by Chrysoline, Charles and Victorien, Balzac Paris demonstrates a Toujours Plus Responsable (T.P.R) commitment, based on three major pillars: Ethics, Transmission and Respect for the Environment. DNVB reached a turning point when it opened its first boutique in the 10th arrondissement, renamed L'Adresse. A way of creating a much stronger link with their community than through virtual platforms. Now there's a place for all fans of the leopard print to gather!