The Marais is going perfume with the Infiniment Coty pop-up store. Experiential, immersive and surprising, it's an ephemeral boutique that won't go unnoticed!
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How do you celebrate the launch of a luxury fragrance ? Where should this new luxury fragrance brand be located ?
Find the ideal pop-up store to establish the brand's universe and prestige.
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The Infiniment Coty pop-up store plunges customers into a unique world. With XXL flowers and an animated LED screen, this ephemeral boutique explores extraordinary nature. Coty is breaking new ground with an innovative fragrance diffusion system and an Artcycling area. This pop-up store is revolutionising the high-end perfume sector, offering an unprecedented immersive experience.
Coty, a leader in the beauty sector, has launched Infiniment Coty. A brand that brings together 14 fragrances. An innovative technology that lasts for 30 hours. A bold brand that reinvents its own codes. Through the pop-up store, the brand has masterfully executed its launch.
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