En plein cœur du 1er arrondissement, nous assistonsaux premiers pas dans le retail de Petitjean Paris. Avec une jolie communauté sur Instagram, cette DNVB se lance à la rencontre de sa clientèleà l’occasion des fêtes de fin d’années. Créateur d'accessoires de mode en soie, la marque a installé son pop-up store dans larue Marché Saint Honoré.
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How do you take your first retail steps at the DNVB? Which district, which space?
Find a shop in an area that matches your target market, where you can find the bucolic world of the DNVB.
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The pop-up store on the rue Marché Saint Honoré is a 35 m² long space, with a long mirror on the left-hand wall. Petitjean Paris has used this space to attract the interest of passers-by. Léa's creations, displayed on the walls of the pop-up store, similar to an art gallery, invite customers to enter her world.
The combination of poetic design and the expertise of Lyon's silk manufacturers has brought together an attractive community on Petitjean Paris' social networks. The founder, Léa Petitjean, projects her childhood memories, her Parisian life and the landscapes of the Jura to create unique, hand-drawn collections. The brand's first pop-up store showcases not only its silk squares but also its best-selling silk bracelet.
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