Buffalo Trace launches pop-up stores

One of the most remarkable pop-up stores of the Paris Games 2024

One of the pop-up stores not to be missed during the Paris Games? The Buffalo Trace ephemeral boutique. This space gives the world's most awarded distillery the chance to showcase its products to the competition's international clientele. A top-of-the-range experience, with free tastings of its Weller Bourbon, including the new Weller Millennium. Lovers of spirits will be able to enjoy a private lounge: 12 Gold. To increase the buzz around this retail operation, the brand is giving away tickets for these exclusive tastings on Instagram.

The story of the world's most awarded distillery

Buffalo Trace is an iconic bourbon brand founded in Kentucky in 1812. Known for its commitment to quality, it uses carefully selected ingredients and a rigorous distillation process. Its flagship products include Buffalo Trace Bourbon, Eagle Rare, Blanton's, and Sazerac Rye. The distillery has won numerous international awards and is committed to sustainable practices. With guided tours and tastings, Buffalo Trace attracts many tourists. As part of popular culture, the distillery is building its worldwide reputation, thanks to pop-up stores, for example.

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