The pop-up store Alain Milliat

The pop-up store Alain Milliat

In the heart of a shopping district, from artisan pastries to delicatessen products, the Alain Milliat pop-up store has become the place to be this summer for a gourmet and fruity break. Installed at 38 rue des Martyrs, in the 9th arrondissement of Paris, the top-of-the-range fruit juice brand is offering a unique experience based around its expertise.

Outside, visitors' attention is drawn to the "Les esquimaux" trailer. Designed especially for the occasion, it invites passers-by to discover its ephemeral collection of frozen Eskimos. Inside, the boutique's design celebrates the authenticity and simplicity of nature, reflecting the company's expertise. A haven of freshness in which to sample and discover the entire Allain Milliat range: iced juices, nectars, ciders and infusions.

While the brand has made a name for itself in prestigious establishments and now has a physical presence through its retailers, this pop-up store is an opportunity to go directly to its customers and share its passion and tradition with them.

Alain Milliat Success Story

The company's history began in 1983, when Alain Milliat took over the family business in Orliénas, near Lyon. Three years later, the company's founder set his sights beyond the orchards: the production of top-of-the-range fruit juices. From gourmet restaurants to hotel managers and grocers, the brand's expertise has made a name for itself over the years, with a simple promise: to offer sincere, authentic juices for unique tasting moments.

Today, the company's products are distributed in over 20 countries, through its network of retailers, renowned restaurants and luxury hotels. This success is driven by the desire to offer memorable experiences and to repeat the ephemeral meetings to get in touch with its customers.