A fruity pop-up store to celebrate summer, the authenticity and simplicity of nature... welcome to the pop-up store Allain Milliat. From June 24 to July 16, the French high-end fruit juice house is settling in our pop-up store Rue des Martyrs to propose an extraordinary tasting experience.
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At the heart of a shopping district, from handmade pastries to delicatessen products, the Alain Milliat pop-up store has become the unmissable summer event for a gourmet and fruity break. Installed rue des Martyrs in Paris' 9th district, the high-end fruit juice brand offers a unique experience based on its know-how.
Outside, visitors' attention is focused on the trailer “Les Eskimaux”. Created especially for the occasion, it invites passers-by to discover its ephemeral collection of iced popsicles. Inside, the aesthetic of the store celebrates the authenticity and simplicity of nature, a translation of the house's know-how. A haven of freshness to taste and discover the entire Allain Milliat range: juices, nectars, ciders or even iced infusions.
Although the brand has been able to make itself known to prestigious establishments and is now present in person thanks to its retailers, this pop-up store is an opportunity to go directly into contact with its customers and share all its passion and tradition with them.
The history of the house began in 1983, when Alain Milliat took over the family farm in Orliénas, near Lyon. Three years later, its founder imagines a new horizon beyond orchards : the manufacture of high-end fruit juices. From gourmet restaurants to hotel managers to grocers, the brand's know-how has become known over the years, with a simple promise, that of offering sincere and authentic juices for unique tasting moments.
Today, home products are distributed in more than 20 countries, through its network of retailers, renowned restaurants and luxury hotels. A success driven by the desire to offer memorable experiences and to renew ephemeral appointments to get in touch with its customers.
