The pop-up store Alain Milliat

The pop-up store Alain Milliat

In the heart of a shopping district, from artisan pastries to delicatessen products, the Alain Milliat pop-up store has become the place to be this summer for a gourmet and fruity break. Installed at 38 rue des Martyrs, in the 9th arrondissement of Paris, the top-of-the-range fruit juice brand is offering a unique experience based around its expertise.

A l'extérieur, l'attention des visiteurs est portée sur la roulotte "Les esquimaux". Imaginée spécialement pour l'occasion, elle invite les passants à découvrir sa collection éphémère d'esquimaux glacés. A l'intérieur, l'esthétique de la boutique célèbre l'authenticité et la simplicité de la nature, traduction du savoir-faire de la maison. Un havre de fraîcheur pour déguster et découvrir l'ensemble de la gamme Allain Milliat : jus, nectars, cidres ou encore d'infusions glacés.

While the brand has made a name for itself in prestigious establishments and now has a physical presence through its retailers, this pop-up store is an opportunity to go directly to its customers and share its passion and tradition with them.

Alain Milliat Success Story

The company's history began in 1983, when Alain Milliat took over the family business in Orliénas, near Lyon. Three years later, the company's founder set his sights beyond the orchards: the production of top-of-the-range fruit juices. From gourmet restaurants to hotel managers and grocers, the brand's expertise has made a name for itself over the years, with a simple promise: to offer sincere, authentic juices for unique tasting moments.

Today, the company's products are distributed in over 20 countries, through its network of retailers, renowned restaurants and luxury hotels. This success is driven by the desire to offer memorable experiences and to repeat the ephemeral meetings to get in touch with its customers.