Nestore's blog

A threat to textile businesses in Marseille

The massive arrival of cheap clothing from abroad is causing difficulties for ready-to-wear boutiques and local clothing workshops. In Marseille , where many independent brands are keeping the regional economy alive, concern is growing.

"Our stores cannot compete with such low prices, especially when these items are produced without respecting environmental and social standards," explains a Marseille trader.

Industry players are therefore mobilizing to defend more ethical and responsible trade . Through the Mode in Sud collective, they are calling for concrete measures to limit the impact of fast fashion and support clothing stores in Marseille that focus on quality and sustainability.

A law pending in the Senate

The anti-fast fashion law , adopted by the National Assembly in March 2024, aims to regulate these practices by imposing taxes and environmental obligations on ultra-fast fashion platforms. However, its examination by the Senate is slow to be scheduled, leaving professionals in uncertainty.

"We need regulations that protect our local businesses and promote more responsible production," insists a representative of the collective. In Marseille , many stores hope that this law will restore a balance and encourage the consumption of local and ethical fashion .

Consumers: a key role in the future of Marseille textiles

While regulation is essential, consumers also have a role to play. Favoring Marseille clothing stores , buying quality pieces and opting for committed brands are choices that promote a more virtuous economy.

At a time when the European Union is investigating the practices of fast fashion giants, the mobilization of Marseille textile players shows that alternatives exist. Supporting local businesses means preserving know-how and encouraging more responsible fashion.

‍