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From digital to physical: influencers create their own pop-up store
In the examples of notable pop up stores , it is important to mention the transition from digital to physical influencers. Thanks to the pop up store, these web players are breaking the barrier of digital and social media platforms. Whether for their own brand (jewelry, clothing, etc.) or for a collaboration with a label, influencers come to meet their community.
For influencers who have created their brand following their success on social networks, the pop-up store is a boon to develop their brand .
And for brands, collaborating with an influencer, who has become an ambassador or even a muse, enables them to benefit from the influencer's reputation and communication.
Influencer Chloebbb opens her pop-up store in Paris to launch her Maison Dorée brand
Influencer Chloé Bleinc, named chloebbb on instagram, has created her jewelry brand Maison Dorée. For the brand's official launch, the young entrepreneur opened her very first ephemeral store in the Marais district. Thanks to her community of almost 1 million subscribers, the Maison Dorée boutique quickly became a huge success, selling out very quickly. In terms of decoration, the brand collaborated with Westwing. And at the end of the pop-up, visitors could leave with the furniture via an Instagram competition. Link to our Maison Dorée references
Influencer Kylie Jenner unveils her cosmetics brand
The world's most famous Instagrammer, Kylie Jenner, unveils her boutique cosmetics brand. The star is launching her ephemeral "Kylie Cosmetics" store for the second time in New York, after having done so in Los Angeles. Indeed, with her 100 million followers, the launch of her brand was a highly anticipated and coveted event. The pop-up store featured cosmetics ranging from lipsticks to blush.
Lena Situations opens its pop-up store in Paris in collaboration with DCM Jennyfer
The French incluencer followed by millions of young people headlined the Jennyfer DCM. The ready-to-wear brand, adored by teenage girls, is launching a capsule collection in November 2020 for 3 weeks in collaboration with Lena Situations. The pop-up store unveiled different spaces such as a universe dedicated to Japan and a cosy area that resembles the Mafouf hotel. The brand was able to take advantage of star Lena Situations' visibility to create in-store traffic and a rapid stock-out.
KKW Beauty : thee pop up store of Kim Kardashian
International celebrity Kim Kardashian, unveils her cosmetics brand named "KKW Beauty". To mark the brand's launch, the star decided to create a pop-up store in Los Angeles during summer 2018 with the aim of unveiling her products in physical form. The opening took place in the Westfield Century City shopping center. Kim Kardashian promoted it on Instagram and was able to come physical to share the fruits of her labor. Customers and fans were able to test and buy the products directly, while discovering the exclusive new KKW Fragrance collection in its pop-up store.
Influencer Caroline Receveur launches the pop-up store for her brand Wandertea in Paris
Instagrammer Caroline Receveur opens a Parisian pop-up store to introduce her tea brand in Paris. The pop-up store features an exclusive selection of teas, including a range for pregnant women. In a cosy setting in the heart of Paris's Saint Germain district, customers will be able to try out the teas and take photos!
PopUp Shop Wandertea ©Facebook Wandertea
Gisou by Negin Mirsalehi: a pop-up store in the legendary Angelina tea room in Paris
For Fashion Week, influencer Negin Mirsalehi invites herself to the famous Angelina tea room on Rue de Rivoli. Gisou's honey-based hair care products are on display in the tea room. To play the game of collaboration (and colocation), Angelina reveals an exclusive pastry: a honey-based éclair. A guaranteed success, and a memorable wait to enter the tea room.
Pop up store Gisou at Angelina in Paris ©ohmymag
