Guidelines pop-up stores

Ephemeral shops are very often used to create events and buzz, with concepts that are each more original than the last. Thanks to their ephemeral format, brands can let their imaginations run wild to please their customers and attract the media.

Whether it's to mark the arrival of a new product or to communicate a commitment or collaboration, brands rely on attractive, visual decoration to arouse the curiosity of passers-by. Discover our selection of original pop-up stores!

Consult our examples of pop up stores for more ideas!

The social network Instagram creates its pop-up store

On 4 July 2019, the social network Instagram is launching its pop-up store in Paris in the Marais district on rue des Archives. The aim of this ephemeral boutique is to bring together 10 committed French brands. Visitors will also be able to discover the new Instagram Shopping feature. This new process will be explained in real life and in a totally exclusive way.

Exhibition of designer products in an Instagram pop-up store in Paris ©Instagram

The Shiseido pop-up store with a Japa

Japanese cosmetics brand Shiseido is opening the doors of its pop-up store in November 2018 in the heart of the Marais district in Paris. Inside the shop, customers can discover the brand's products with a brand new specific décor merging Japanese culture and the link with the products. The brand is celebrating the 80th anniversary of the cult magazine Hanatsubaki and its desire to showcase a changing world of fashion that leaves room for originality.

Launch of Pantone's gourmet pop-up store in Paris

The Pantone brand set up shop in Paris in May 2014 in a pop up store dedicated to the creation of personalised cakes and goodies bearing the brand's effigy. The new shop will be on display at the Jardin des Tuileries and in various other locations in France, including Monaco, with a pop-up store in the form of a lorry.

The Harry Potter pop-up store, a successful ephemeral showcase

The Harry Potter saga has its own pop-up store in Nantes, France. A successful ephemeral visibility with a shop linked to the magic of Harry Potter! Collector's items are on sale at the pop-up store, and customers can find exclusive items from the brand. The inspiration for the design comes from the Gryffindor theme in the shop's name, 'The Wizard's Shop'.

Pop up store Harry Potter at Nantes ©Bonbon

The digital platform Le Bon Coin creates its pop-up store

The digital platform Le Bon Coin is creating its own pop-up store in 2016, focusing on ecology and second-hand goods. An interesting initiative for a 100% online platform. It's an opportunity for Le Bon Coin to break down the barriers of the physical world and create a link with its customers. The pop-up store showcases different living spaces using only second-hand furniture and objects. The platform tells its story, its values and its study on the positive impact of second-hand goods through this ephemeral flat. A participative atmosphere with events, workshops, talks...

The H&M "container" pop-up store on a Dutch beach

H&M launched its pop-up store on a Dutch beach in 2011 in Sweden inside a container. The items on sale are from the Wateraid collection, a charity association. The charity's aim is to supply drinking water and sanitation systems to underprivileged countries.

Lego x Snapchat pop-up store: an augmented reality experience

It's April 2019 and Lego and Snapchat are teaming up to create the experience around a pop up store in London. This alliance involves two digital platforms that mix two digital launches at once. The concept store is an empty shop containing only a Snapcode displayed on a base, which will enable customers to use augmented reality to make their purchases. Scan the code and a virtual shop appears with an interactive kiosk that lets you shop Lego's ready-to-wear collections.

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Timberland pop-up store in New York

Timberland is launching a totally new project in New York for the duration of a weekend: the creation of a pop-up store in the shape of a giant boot.

The temporary shop promotes the new line of Timberland shoes and Earthkeepers boots, the soles of which are made from recycled plastic bottles. The stand itself is made from discarded plastic bottles.

Ikea launches an ephemeral hotel on a motorway service area

In 2013, Ikea installed a temporary hotel, offering holidaymakers the chance to take a twenty-minute nap in one of Europe's largest rest areas. Built from prefabricated materials over 560 m², this temporary hotel is open 24 hours a day, offering travellers the chance to take a siesta and, above all, to test IKEA's new range of mattresses. The space also includes a play area for parents to relax in. The lullaby "njut njut" is almost missing.

At the same time, the brand is raising people's awareness of road safety, in particular hypovigilance and falling asleep, which is one of the leading causes of death at the wheel.

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The Méchant Bueno Village, the Kinder pop-up store

Kinder, part of the Ferrero group, is creating an event around its flagship product "Kinder bueno". The pop-up store is opening in the main ski resorts in the French Alps. The "Méchant Bueno Village" concept, a reference to "so good you'd get nasty", is being set up in different areas of the snow fronts, including Megève and Les Saisies. On the programme: distribution and tasting of Kinder Bueno products, a human bowling game and digital iPad games. So, are we sharing?

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