Guidelines pop-up stores

In the steps of the pop up store guide, it is important to go through the inspirations phase. Since the 2000s, many pop up stores have already been created by international, national, luxury brands or even celebrities. Very beautiful creations have left an impression through their design, their format or their originality.

Influencers follow the pop-up store trend

Du digital au physique : les célébrités du web, principalement les youtubeurs, blogueurs ou encore instagramers sont aujourd'hui devenus incontournables au sein des stratégies de communication des marques. Aujourd’hui les marques vont encore plus loin qu’un simple placement de produit et vont s’associer à des influenceurs pour créer leur pop up store, comme l’a fait par exemple Jennyfer avec Léna Situations en 2020, afin de bénéficier de la notoriété et attirer l’audience de la jeune influenceuse. 

Another case of influencers who open their pop up store, those who launched their brand . We can cite chloebbbb and her jewelry brand Maison Dorée with whom we created two pop up stores in 2020 , Caroline Receveur and her pop up store Wandertea, or even Kylie Jenner, Kim Kardashian, Negin Mirsalehi…

A godsend for influencers to meet their community, develop their brand, and move from digital to physical.

An overview of the most successful pop-up stores associated with an influencer

Original pop-up stores

From large brands to small businesses: Several brands choose to launch original and atypical pop-up stores in order to attract customers. Instagram, Shiseido and other brands have chosen to set up with very visually related decoration in their pop-up store. Like Instagram did and its totally connected ephemeral store in the center of Paris and its very flowery and plant-based decoration. 

Trendy, designer pop-up stores

Decoration is a great way to create interaction with the customer and attract them as they pass by the pop up store. Multinationals like Nike or Adidas have set themselves the goal of creating a designer and unusual pop-up store ! We think in particular of the Adidas Stan Smith shoebox, the Nutella pop-up store, or even the COS design pop-up space.

Luxury brands embrace the ephemeral

Luxury brands are innovating day by day to bring novelty, prestige and above all a unique experience to their customers. We will see that brands like Dior, Hermès or even Burberry offer us quality pop-up stores. You can discover our luxury Pop up stores and find all the ideas already created and find Hermès and its pop up store called Hermèsmatic!