The pop-up store is a temporary point of sale. Its short duration allows you to validate a concept, and refine it to reflect the brand identity as closely as possible thanks to a test & learn approach . The location is essential for the point of sale, both in terms of its furnishings and the customer experience it provides. The pop-up is a tool, a laboratory allowing the immersion of consumers , which in turn promotes purchases and customer loyalty . We present you with a variety of points of sale, as well as insights and advice to strengthen the appeal of your store.