Pop up store and retail

The pop-up store is a temporary point of sale. Its short duration allows you to validate a concept, and refine it to reflect the brand identity as closely as possible thanks to a test & learn approach . The location is essential for the point of sale, both in terms of its furnishings and the customer experience it provides. The pop-up is a tool, a laboratory allowing the immersion of consumers , which in turn promotes purchases and customer loyalty . We present you with a variety of points of sale, as well as insights and advice to strengthen the appeal of your store.

Ethical fast fashion: when retail helps restore a brand image
September 24, 2024

Ethical fast fashion: when retail helps restore a brand image

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From Mylène Farmer to Léna Mahfouf, the pop-up store to immerse yourself in a universe
SEPTEMBER 19, 2024

From Mylène Farmer to Léna Mahfouf, the pop-up store to immerse yourself in a universe

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How to capitalise on the Paris 2024 Olympic Games ?
JUNE 20, 2024

How to capitalise on the Paris 2024 Olympic Games ?

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The pop-up store: a solution to the explosion in online customer acquisition costs
JUNE 30, 2023

The pop-up store: a solution to the explosion in online customer acquisition costs

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Showrooms & pop-up stores not to be missed at Paris Fashion Week
June 18, 2024

Showrooms & pop-up stores not to be missed at Paris Fashion Week

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Wholesale vs retail: how to choose?
DECEMBRE 21, 2022

Wholesale VS Retail: how do you choose ?

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How can you optimise in-store merchandising?
NOVEMBRE 7, 2022

How can you optimise in-store merchandising?

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How do you choose the perfect commercial  location?
SEPTEMBER 9, 2022

How do you choose the perfect commercial location?

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Retail strategy: the pop-up store as a test and learn tool
January 2, 2024

Retail strategy: the pop-up store as a test and learn tool

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How do you build an omnichannel customer journey?
AUGUST 30, 2022

How do you build an omnichannel customer journey?

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Almé Interview: How to build a brand that serves its customers?
June 11, 2021

Almé Interview: How to build a brand that serves its customers?

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Alven Interview: How to Build a DNVB that Will Please Investors?
April 29, 2021

Alven Interview: How to Build a DNVB that Will Please Investors?

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Designing your eco-responsible store: our advice
December 4, 2022

Designing your eco-responsible store: our advice

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How to promote your personalization service in store?
December 4, 2020

How to promote your personalization service in store?

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Setting up a click & collect in store
October 23, 2020

Setting up a click & collect in store

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Furniture rental, the choice of sustainable ephemerality
September 16, 2020

Furniture rental, the choice of sustainable ephemerality

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The keys to greening your pop-up store
May 25, 2020

The keys to greening your pop-up store

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Interview By Charlot: personalized plants
May 22, 2020

Interview By Charlot: personalized plants

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Gamification: combining shopping and gaming
November 21, 2019

Gamification: combining shopping and gaming

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The new Sezane self-service store
October 25, 2019

The new Sezane self-service store

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Pop-ups are coming to luxury hotels
September 16, 2019

Pop-ups are coming to luxury hotels

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The new Chanel beauty boutique on the Champs Elysées
July 23, 2019

The new Chanel beauty boutique on the Champs Elysées

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Nestore x Unicorn: we are legends
July 18, 2019

Nestore x Unicorn: we are legends

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IKEA City in Paris, an evolving concept
APRIL 30, 2023

IKEA City in Paris, an evolving concept

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Etam Group's 123 women's fashion brand is modernizing
June 10, 2019

Etam Group's 123 women's fashion brand is modernizing

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“Shop in shop”: The new strategy for stores
May 28, 2019

“Shop in shop”: The new strategy for stores

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How to revive physical commerce in France?
May 21, 2019

How to revive physical commerce in France?

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Anja Paris: from pop-up store to network of boutiques
July 17, 2023

Anja Paris: from pop-up store to network of boutiques

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Fuze Tea pop-up store dedicated to disconnection and relaxation
March 20, 2018

Fuze Tea pop-up store dedicated to disconnection and relaxation

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The new H&M flagship on Boulevard Haussman
June 20, 2018

The new H&M flagship on Boulevard Haussman

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Lidl Pops wine cellar in the city center
September 13, 2018

Lidl Pops wine cellar in the city center

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Horace: what lyricism behind men’s care?
September 19, 2018

Horace: what lyricism behind men’s care?

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Creators’ space at 26 rue des Batignolles
October 9, 2018

Creators’ space at 26 rue des Batignolles

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The Ephemeral Workshop Le Nôtre - Interview
January 11, 2019

The Ephemeral Workshop Le Nôtre - Interview

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Tranoï open to all? Never seen before!
January 25, 2019

Tranoï open to all? Never seen before!

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