Pop up store and retail

The pop-up store is a temporary point of sale. Its short duration allows you to validate a concept, and refine it to reflect the brand identity as closely as possible thanks to a test & learn approach . The location is essential for the point of sale, both in terms of its furnishings and the customer experience it provides. The pop-up is a tool, a laboratory allowing the immersion of consumers , which in turn promotes purchases and customer loyalty . We present you with a variety of points of sale, as well as insights and advice to strengthen the appeal of your store.

Ethical fast fashion: when retail helps restore a brand image
September 24, 2024

Ethical fast fashion: when retail helps restore a brand image

read the article
The pop-up store: a solution to the explosion in online customer acquisition costs
JUNE 30, 2023

The pop-up store: a solution to the explosion in online customer acquisition costs

read the article
Showrooms & pop-up stores not to be missed at Paris Fashion Week
June 18, 2024

Showrooms & pop-up stores not to be missed at Paris Fashion Week

read the article
Wholesale vs retail: how to choose?
DECEMBRE 21, 2022

Wholesale VS Retail: how do you choose ?

read the article
How can you optimise in-store merchandising?
NOVEMBRE 7, 2022

How can you optimise in-store merchandising?

read the article
How do you choose the perfect commercial  location?
09 SEPTEMBRE 2024

How do you choose the perfect commercial location?

read the article
Retail strategy: the pop-up store as a test and learn tool
January 2, 2024

Retail strategy: the pop-up store as a test and learn tool

read the article
How do you build an omnichannel customer journey?
AUGUST 30, 2022

How do you build an omnichannel customer journey?

read the article
Almé Interview: How to build a brand that serves its customers?
June 11, 2021

Almé Interview: How to build a brand that serves its customers?

read the article
Designing your eco-responsible store: our advice
December 4, 2022

Designing your eco-responsible store: our advice

read the article
How to promote your personalization service in store?
December 4, 2020

How to promote your personalization service in store?

read the article
Furniture rental, the choice of sustainable ephemerality
September 16, 2020

Furniture rental, the choice of sustainable ephemerality

read the article
Interview By Charlot: personalized plants
May 22, 2020

Interview By Charlot: personalized plants

read the article
The new Sezane self-service store
October 25, 2019

The new Sezane self-service store

read the article
Pop-ups are coming to luxury hotels
September 16, 2019

Pop-ups are coming to luxury hotels

read the article
IKEA City in Paris, an evolving concept
APRIL 30, 2023

IKEA City in Paris, an evolving concept

read the article
Etam Group's 123 women's fashion brand is modernizing
June 10, 2019

Etam Group's 123 women's fashion brand is modernizing

read the article
How to revive physical commerce in France?
May 21, 2019

How to revive physical commerce in France?

read the article
Fuze Tea pop-up store dedicated to disconnection and relaxation
March 20, 2018

Fuze Tea pop-up store dedicated to disconnection and relaxation

read the article
Lidl Pops wine cellar in the city center
September 13, 2018

Lidl Pops wine cellar in the city center

read the article
Creators’ space at 26 rue des Batignolles
October 9, 2018

Creators’ space at 26 rue des Batignolles

read the article
The Ephemeral Workshop Le Nôtre - Interview
January 11, 2019

The Ephemeral Workshop Le Nôtre - Interview

read the article
Tranoï open to all? Never seen before!
January 25, 2019

Tranoï open to all? Never seen before!

read the article
IKEA reinvents its blue bag in a pop-up store in London
4 DÉCEMBRE 2024

IKEA reinvents its blue bag in a pop-up store in London

read the article