DNVB

Digital native virtual brands are brands that were born entirely online. Their primary business model is focused on e-commerce; it can evolve into a hybrid model , by implementing points of sale and pop-up stores, which act as laboratories for the brands. Omnichannel then propels the growth of these brands, which combine a strategy that is both digital and, sometimes, physical . There are many examples of DNVBs that have chosen to use pop-ups to refine their retail concept: here is a sample.