Surprise Paris increases its notoriety thanks to the exceptional flow of the Rue Vieille du Temple. A beautiful showcase for responsibly-designed sweaters.
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How can we maintain the values of eco-responsibility and quality in the retail offer with an online pre-order system?
Select a store that matches the target customer's traffic patterns and has a space that's easy to fit out.
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The Surprise Paris pop-up store showcases the brand's 100% responsible collections. What could be better than white to bring out the vibrant colors of the creations in the pop-up store? Surprise used large white curtains to highlight the store's stone wall. The large flow of passers-by allows us to work on brand awareness and refine branding. A real surprise for its community, who benefit from a focal point to come and meet the brand and its new creations. An essential sensory experience to appreciate the quality of each piece, all thanks to the pop-up store!
Thanks to a model of online pre-ordering and collaborative design with its customer base, Surprise Paris launches responsible production: little stock, no waste! The brand relies on influence to be visible on other markets, mainly European. This media presence helps to pinpoint its target and multiply its presence. The pop-up store on rue Vieille du Temple, a main thoroughfare in the Marais district, is not Surprise Paris' first retail experience. Previously, it had an ephemeral outlet on rue Debeylleme. Still in the Marais, this street is less central than rue Vieille du Temple, and doesn't optimize the pop-up store's full visibility.
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