From 24 to 29 May 2023, Pauème moves in at 5 rue des Blancs Manteaux, in the heart of the Marais. A summer pop-up store to present its new collection exclusively and meet its customers. With events, beauty workshops and meetings with the Pauème team and its founder, Pauline Torres, the brand is turning its pop-up shop into a unique event for its entire community.
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From social networks to the physical shop, how do you create a differentiating in-store experience around your brand and get your community to come into the shop?
Search for the ideal location and shop for the pop-up store.
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For its second pop-up store, fashion influencer Pauline Torres' brand decided to set up shop in the heart of the Marais district. To coincide with the launch of its new collection, the pop-up shop has become a veritable events venue. With workshops, an exclusive collection, meetings with the team and even brunch and snacks at the point of sale, visitors can look forward to six days of encounters and discoveries about the brand. While the boutique is an unmissable event for its community of over 57,000 people, it's also a way of recruiting new customers in the heart of one of the capital's trendiest districts.
So the brand has brilliantly combined poetry, elegance and singularity to create a poetic in-store experience.
Created in 2021 by Pauline Torres, Pauème has enjoyed rapid success, driven by its founder's community. After taking her first steps as a fashion influencer on Instagram and building up a community of over 371,000 followers, Pauline Torres launched her own clothing brand. Passionate about fashion, she designs collections that reflect her own style, with a touch of elegance, simplicity and poetry.
Two years after its launch, the brand is now looking beyond the iconic figure of its founder to expand its community and reach new customers.
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