For its first pop-up experience, French eco-responsible ready-to-wear brand Upcyclée Losanje has set up shop at 5 rue des blancs manteaux, in the heart of the Marais district in Paris.
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How do you develop a niche concept and make it attractive to the general public?
Search for the ideal location and shop for the pop-up store, based on the brand's objectives and target audience.
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At 5 rue des blancs manteaux, a brand with an innovative ecological concept has set up shop in the Marais district. Losanje is a ready-to-wear company that bases its production on the concept of upcycling. The idea is to create something new from second-hand clothes and textiles.
By setting up shop in this pop-up store, the brand hopes to attract new customers to this little-known concept. At the same time, it is making official the launch of its summer collection.
With its sleek, modern industrial style, the brand invites you to discover and understand its origins through a number of educational installations.
In 2020, the brand was created on the basis of a concept: make something new from second-hand. Easier said than done, but they succeeded. By collecting clothes and textile scraps from second-hand shops, they manage to produce high-quality new pieces at reasonable prices. Bravo for that!
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