After several years using a pure player digital model, Les Raffineurs decided to try their hand at the physical, first by testing via pop-up stores and then by opening permanent shops. Nowadays, they have an integrated and omnichannel model which is based on their e-shop, their 6 permanent shops and pop-ups to capitalize on their high periods.
We have supported Les Raffineurs several times to help them find and refine this balance.
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What target and what location should they choose to reinforce the brand during high commercial periods?
With Les Raffineurs, we remarked that the pop-up played the part of a commercial reinforcement.
To find the location according to the aimed target and the wanted period.
To take care of the operational setup, the installation of tools to measure performance and interfacing with their tools.
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Quel emplacement pour venir en renfort lors de ses temps forts commerciaux ?
Search for the ideal location and shop for the pop-up store.
Palais des Congrès, Paris
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In the shop, there are products carefully selected by the Raffineurs’ team which make for a panel of more than 250 products coming from every part of the world. All the universe of the brand is there: a true Ali Baba’s cave to find inspirations for gifts adapted to all kinds of budgets. Their purpose is to find original products, originating from a unique savoir-faire. In between shaving kits, trending backpacks, Whisky and several other peculiar items, every man will find a perfect product.
Les Raffineurs is a brand dedicated to men. At first, it was an e-commerce website selling products and experiences for men. Les Raffineurs is the concept store specialising in gifts. Founded in 2014, the brand took its first steps online. While e-commerce remains their main sales channel, going out to meet customers was the key to their growth. It was also a way for them to win over new customers by setting up short-lived physical stores to capitalise on their highlights.
Since then, with 6 permanent shops under their belts, they have continued to affirm their retail expansion ambitions and their goal of approaching fifteen addresses by 2027.
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