Frichti is a foodtech specialized in delivery of cooked food and fresh products. As part of their strategy, they wanted to test a new format: click & collect. We accompanied them at each stage of the test.
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Is this concept relevant as part of the brand development strategy?
Help in choosing the best location (cost/location ratio) .Creation of the entire store concept: embodiment of the brand & customer journey.Implementation of performance measurement tools & customer reviews.
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Saint-Lazare
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This store, which allows the withdrawal of food, was created in November 2019 as a test for future permanent click & collect and to know the added value of a pick-up point. Saint-Lazare being a very busy neighborhood during the week, close to the offices, it was the ideal location for Frichti.
Frichti was created in 2015 by Quentin Vacher and Julia Bijaoui. It is a site for preparing and delivering meals at home. Frichti cooks for you what you would have liked to eat and then delivers it to you. All 40% cheaper than a restaurant. Above all, the team seeks the quality of food. In a few months Frichti exploded and represented 200 employees. The brand extends to Paris and its suburbs and subsequently wishes to be present throughout France.
