Frichti is a foodtech specialized in the delivery of cooked meals and fresh products. In the context of their strategy, they wanted to test a new format: click & collect. We supported them along each step of the test.
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Is this concept adequate in the context of the brand’s development strategy?
To help choose the best location (ratio costs/locations). To create the whole in-store concept: brand embodiment & customer journey. To set up tools to measure performance & to get feedback from customers.
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Saint-Lazare
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This shop which made it possible for food to be collected was created in November 2019 to test the idea of a future permanent place made for click & collect and to know the added value of a withdrawal spot. As Saint-Lazare is a food-friendly neighborhood, close to offices, it was the ideal location for Frichti.
Frichti was created in 2015 by Quentin Vacher and Julia Bijaoui. It is a website for the preparation and the delivery of meals at home. Frichti cooks for you what you would have liked to eat and then delivers it to you. All that for a price 40% less expensive than that of a restaurant. The team cares most of all for the quality of its food. In a few months, Fritchi became a phenomenon and it now represents 200 employees. The brand is taking over Paris and its outskirts and wants to be everywhere in France in the near future.
