Auteur : Lou Castera
Showroom & pop-up stores incontournables de la Fashion Week de Paris
During Paris Men's Fashion Week, we saw a growing number of brands and designers organize events and open ephemeral spaces in the same way as for Women's Fashion Week. Indeed, the rental of showrooms and pop-up stores offers brands a unique opportunity to showcase their exclusive creations and attract the attention of buyers (professional or private) and the press, who come from all over the world to this not-to-be-missed event in the capital.
Discover our top 5 best pop-up stores of the Paris 2024 men's fashion week held from June 18 to June 23, 2024 :
Showroom “Not In Paris” par Highsnobiety
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To coincide with Paris Fashion Week for Men, Highsnobiety set up its showroom in the 1st arrondissement from June 18 to 23. This flagship event featured exclusive items from collaborations with Le Monde, Lacoste and Diptyque, among others. Visitors were able to discover unique items such as tennis rackets, headbands and candles created in partnership with Cédric Grolet. In addition, special events such as a running club with HOKA and a brunch at Café De Flore with Converse were also organized.
Trois jours de pop-up pour Asics
Asics opened a pop-up store in the 3rd arrondissement of Paris. Here, the sportswear brand unveiled four shoe models, each revisited by fashion brands Cecilie Bahnsen, Doublet, Australian retailer Up There, and architecture firm Kengo Kuma. In addition to exhibitions and installations showcasing these collaborations, the Japanese outfitter organized a party on June 21 at the Duperré school to celebrate the Fête de la musique.
Rendel's Pop-up coffe shop
To celebrate its fifth anniversary, eyewear brand Rendel has opened a pop-up café near the Tuileries Gardens. This venue offers a complete experience with drinks to go, clothing inspired by 90s luxury sportswear and sunglasses. The perfect place for a fashion break during Fashion Week.
Bisous Skateboard at the Hoxton Paris
The Hoxton Paris has teamed up with Bisous Skateboard for an ephemeral pop-up café. To pay tribute to the Montpellier-based brand, the café in the hotel lobby will feature a bespoke menu of dishes and drinks created by champion barista Brice Robin. To mark the occasion, an exclusive t-shirt is also available on site!
Grailed x Boiler Room x Champion
Champion label highlighted the links between fashion and music by collaborating with resale platform Grailed and clubbing concept Boiler Room to create an ephemeral space. Dubbed "Ravewear", the pop-up on rue du Sentier in the 2nd arrondissement offered a selection of 250 vintage, contemporary and rare designer pieces. At the same time, Champion unveiled its spring-summer 2025 collection and archives in its showroom, in partnership with creative studio Alaska Alaska.
Rent a showroom for Fashion Week: a key to success
La Fashion Week est l'événement incontournable pour les professionnels de la mode. Pour tirer le meilleur parti de cette occasion, la location d'un showroom est essentielle.
Why renting a showroom for Paris Fashion Week?
- Increased visibility: during Fashion Week, the eyes of the world turn to designers and brands. A well-located showroom captures the attention of buyers, influencers and the media.
- Mise en scène de la collection : Un showroom offre l’espace parfait pour présenter ses créations dans un cadre contrôlé et esthétique. Les marques peuvent créer une ambiance unique qui reflète l'identité de leur marque.
- Rencontres professionnelles : Louer un showroom pendant la fashion week, facilite les rendez-vous avec des acheteurs, des stylistes et des journalistes. Cela permet des échanges personnalisés et productifs.
- Événements exclusifs : Organiser des événements privés pendant la Fashion Week peut attirer davantage d'attention et créer un buzz autour de la marque.
How to choose the right pop-up store for Fashion Week ?
- Strategic location: Opt for a central location, close to Fashion Week's landmarks. A prestigious location can attract more visitors.
- Suitable space: Make sure the showroom has enough space to showcase your creations without clutter.
What's more, this type of ephemeral installation creates a sense of urgency and exclusivity, encouraging customers to discover and purchase collections immediately. It's an ideal venue for collaborations, product launches and special events, boosting brand awareness and creating memorable experiences for visitors.
To find the perfect showroom for Fashion Week, start your search now and make sure you're at the heart of the action!
