Guidelines pop-up stores

The choice of the district for the location of the pop-up sore is important. Opening a pop-up store in the Saint Germain des Prés district means targeting a chic, touristy and, for the most part, Asian clientele. This can be a very wise choice, depending on your positioning and marketing strategy.

Historique St Germain des Prés

The left-bank district of Saint Germain des Prés in Paris's 6th arrondissement is a division rich in heritage and culture. Renowned for its intellectual memories and small shops, Saint Germain des Prés is like a small village right in the centre of Paris. You can come and admire the monuments as soon as you get off metro line 4 at Saint Germain des Prés or Saint Sulpice station. Some historic monuments are very popular with visitors, such as the church of Saint Germain des Prés, the oldest abbey in Paris, dating back to 543. It was in the 20th century, after the Second World War, that the district became a hotbed of intellectual life, with the presence of great writers such as Jean-Paul Sartre and Simone de Beauvoir. Philosophers, authors and musicians all frequented the district.

Neighbourhood life at St Germain des Prés

Saint Germain des Prés is a quiet neighbourhood with a mix of houses and small shops. Many tourists come to visit the district, which is close to Saint Michel, Odéon and Montparnasse. There are many institutional establishments in the district, such as booksellers, and many major publishing houses have their headquarters in the area.

Shops and pop-up stores in St Germain

It was in the 1970s that international tourism gradually transformed the district, with the emphasis on luxury boutiques. A number of luxury brands have set up shop here, including Louis Vuitton, Ralph Lauren and Emporio Armani. You'll find a wide range of fashion boutiques, tableware shops, bookshops and art galleries in the district.

Saint Germain des Prés is the perfect district for sightseeing and strolling the streets. If you like traditional French restaurants, we recommend the area's must-visit café, the Café de Flore, where you can eat or drink on a lovely Parisian terrace. A stone's throw away is the famous restaurant des deux magots, where you can enjoy a breathtaking view of the church of Saint Germain Des Prés. A few minutes away, the Ralph Lauren café-restaurant and boutique offers a dazzling setting for a drink or a meal.  And if you've got time for a longer stroll, you can head for rue de Rennes, where you'll find a host of small boutiques and major names such as H&M and Zara, before ending up at the Montparnasse Tower.  Le Bon Marché, the Parisian shopping centre with its delicatessen, is also just ten minutes away. Or, if you're in the mood for something green, the Jardin du Luxembourg is one of Parisians' favourite parks, where you can sit back and enjoy the architecture and the Musée du Luxembourg.