Guidelines pop-up stores

Absolutely everyone! Whether you're an e-commerce brand, a physical brand, a DNVB, an influencer or anything else... As the definition of the pop up store, it allows you to communicate on the subject of your choice. If you have a project and lots of ideas in mind, why not take the plunge?

Pour les marques uniquement présentes sur le web, il s’agit d’accélérer le développement de leur marque grâce à la rencontre de leurs clients et leurs feedbacks. Un coup de boost pour leur notoriété, une nouvelle boutique attire forcément les curieux.
Un prospect sera plus réticent à acheter une marque qu’elle ne connaît sur internet qu’en boutique après avoir pu l’essayer, le toucher, le sentir… Une boutique permet d’obtenir tous les avantages d’une boutique traditionnelle : produits en réel et éléments de réassurance (vendeurs). Tous les avantages avec des risques financiers amoindris ! De plus, le côté éphémère donne un ressenti privilégié aux clients.

Physical brands are also concerned by the ephemeral in order to create a new customer experience  with workshops, or for the launch of new products. The latter is an objective much used by luxury brands. They will use the senses and the gamification.

And if you don't want to do a pop-up store on your own, you can also team up with several brands to create a concept store! It's a concept that's becoming more and more popular! Pyramid Paris at the Carrousel du Louvre, for example, has launched a pop-up with several French DNVBs.

Often, when Nestore rents out its pop-up shops to small designers, they decide to team up with several designers to split the costs. This also allows each designer to benefit from the other's reputation. A successful designer pop-up is one where the products are aimed at the same target group. For example, a women's ready-to-wear brand could be associated with accessories and jewellery designers. Potential customers can then design their entire outfit in the same shop. The customer experience is therefore more pleasant when the products complement each other.