Apnée Swimwear has become an annual event for its community, and this year it's back on the streets of Paris for a pop-up store that's already heralding summer. A new collection and a new range of women's swimwear... an event not to be missed for several months.
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How can you use the point of sale to launch a new product range and target new prospects?
Help in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.
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What target and what location should they choose to reinforce the brand during high commercial periods?
Help in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.
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"Brand loyalty is created by the experience we offer our customers, and that's the added value of a boutique versus e-commerce".
Three years after their first ephemeral boutique in the capital, the brand is embarking on a new adventure to mark the exclusive launch of their women's collection.
Created in 2017, the 100% recycled swimwear brand has opened its second Parisian pop-up in our shop rue Debelleyme. Known for its swimwear with marine motifs for men, the brand is developing a collection for women in 2022, again using recycled water bottles.
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