The Apnée Swimwear pop-up store

Apnée lance sa nouvelle collectiondans notre pop-up store15 rue Debelleyme, dans le quartier des amoureux de la mode.

Apnea Swimwear

Discover the retail experiments

The issue of the brand

How can you use the point of sale to launch a new product range and target new prospects?

Nestore’s part

Help in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.

Apnea Swimwear
Apnea Swimwear

The issue of the brand

What target and what location should they choose to reinforce the brand during high commercial periods?

Nestore’s part

Help in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.

Apnea Swimwear
Apnea Swimwear
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Apnea Swimwear

Description of the Apnée pop-up store

"Brand loyalty is created by the experience we offer our customers, and that's the added value of a boutique versus e-commerce".

Three years after their first ephemeral boutique in the capital, the brand is embarking on a new adventure to mark the exclusive launch of their women's collection.

Apnée's Success Story

Created in 2017, the 100% recycled swimwear brand has opened its second Parisian pop-up in our shop rue Debelleyme. Known for its swimwear with marine motifs for men, the brand is developing a collection for women in 2022, again using recycled water bottles.

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