Bang & Olufsen is a brand of Danish origin that has been offering audiovisual products since 1925. The brand has always offered products with renewable parts: from the outset, it has been committed to product durability. The different ranges are also subject to in-depth study to ensure a design that combines aesthetic appeal with maximum optimisation of audiovisual capacity. This aestheticism has led the brand to be recognised by eminent art and design museums.
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What's the ideal district to publicise the launch of the BeosoundA5 loudspeaker? How can this event be used to promote the brand's commitment to sustainability?
Find an ideal location to reach the brand's target audience while still being able to acquire new customers, and a shop that has the capacity to create several spaces.
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Bang & Olufsen is opening its pop up shop to coincide with the launch of the Beosound A5 loudspeaker. By creating an authentic, minimalist atmosphere, the brand has underlined its values. Between durability and aesthetics, there's no need to draw straws!
Bang & Olufsen has been offering audiovisual products since 1925. With its moving and authentic storytelling, the brand has always offered products with renewable components. From the outset, the brand has been committed to an approach that makes sense today: product sustainability. It is continuing this approach through the pop up shop, a way of talking directly to customers in an authentic way.
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