Lou Castera
Wine is making its mark in Paris’ pop-up stores
Alors que débute la célèbre fête des vendanges de Montmartre, Paris embrasse une nouvelle tendance où les pop-up stores se consacrent à l'univers du vin. Ces espaces éphémères, plus souvent prisés par le monde de la mode, offrent désormais des expériences uniques pour tous. Deux initiatives se distinguent : Wine Vision, avec ses visites de vignobles en réalité virtuelle, et Le Petit Ballon, qui propose des rencontres authentiques avec des vigneronnes et vignerons. Ces concepts innovants redéfinissent l'expérience du vin à Paris.
The Wine Vision pop-up store: an immersive experience of the Vineyards in Paris
Wine Vision, a pop-up located at 10 Place des Vosges, offers an immersive activity where virtual reality allows you to visit vineyards without leaving Paris . From October 7 to 15, 2024, visitors will be able to put on a VR headset and discover the wine industry as well as the beauty of French vineyards. This innovative approach democratizes oenology by making an often unknown part of the production process accessible, all in a technological setting that appeals to the curious.
Meet winemakers at the Le Petit Ballon pop-up store
Le Petit Ballon, a company specialized in wine subscriptions, is introducing its concept of the " Beau Repaire des Vignerons " in the 10th arrondissement of Paris. Each week, a winemaker presents his or her vintages, offering direct and authentic contact between wine creators and consumers. This pop-up store breaks with the classic retail model by emphasizing human encounters, a way of making wine more accessible and fostering an enriching exchange. Le Petit Ballon, known for its wine subscriptions selected by experts, seeks to democratize oenology by offering unique and educational moments.
Both approaches show that wine is finding a new dynamic by inviting itself into pop-up stores, transforming the act of consumption into an immersive and educational discovery . Whether it's discovering vineyards via VR or meeting the winemakers themselves, this trend combines modernity and authenticity, rethinking the way we consume and appreciate wine.
Paris, a capital of innovation, seems to be leading the way for this new interaction between wine and pop-up stores, combining tradition and technology for the pleasure of wine lovers and the curious in search of new experiences .
Information on both pop-up stores
Wine Vision pop-up store:
10 rue Place des Vosges 75004 Paris
Monday October 7: 9 a.m. - 6:30 p.m.
Tuesday October 8 to Monday October 14: 9:00 a.m. - 7:00 p.m.
Tuesday 15: 9:00 a.m. - 4:00 p.m.
Pop up store Le Petit Ballon:
32 rue Beaurepaire, 75010 Paris
Metro: Republic; Jacques Bonsergent
Tuesday to Thursday: 4 p.m. - 8 p.m.
Friday and Saturday: 12 p.m. - 8 p.m.
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