Wine is making its mark in Paris’ pop-up stores

Lou Castera

October 8, 2024

Wine is making its mark in Paris’ pop-up stores

Alors que débute la célèbre fête des vendanges de Montmartre, Paris embrasse une nouvelle tendanceles pop-up stores se consacrent à l'univers du vin. Ces espaces éphémères, plus souvent prisés par le monde de la mode, offrent désormais des expériences uniques pour tous. Deux initiatives se distinguent : Wine Vision, avec ses visites de vignobles en réalité virtuelle, et Le Petit Ballon, qui propose des rencontres authentiques avec des vigneronnes et vignerons. Ces concepts innovants redéfinissent l'expérience du vin à Paris.

Oops! Something went wrong while submitting the form.

The Wine Vision pop-up store: an immersive experience of the Vineyards in Paris

Wine Vision, a pop-up located at 10 Place des Vosges, offers an immersive activity where virtual reality allows you to visit vineyards without leaving Paris . From October 7 to 15, 2024, visitors will be able to put on a VR headset and discover the wine industry as well as the beauty of French vineyards. This innovative approach democratizes oenology by making an often unknown part of the production process accessible, all in a technological setting that appeals to the curious.

Pop up Wine Vision, Paris 4th

Meet winemakers at the Le Petit Ballon pop-up store

De son côté, le Petit Ballon, une entreprise spécialisée dans la vente de vins par abonnement, introduit son concept du "Beau Repaire des Vignerons", dans le 10ème arrondissement de Paris. Chaque semaine, un vigneron ou une vigneronne y présente ses cuvées, offrant un contact direct et authentique entre les créateurs de vin et les consommateurs. Ce pop-up store rompt avec le modèle classique de vente au détail en mettant l’accent sur la rencontre humaine, une manière de rendre le vin plus accessible et de favoriser un échange enrichissant. Le Petit Ballon, connu pour ses abonnements de vins sélectionnés par des experts, cherche à démocratiser l'œnologie en proposant des moments uniques et éducatives.

Le Petit Ballon pop up store

Both approaches show that wine is finding a new dynamic by inviting itself into pop-up stores, transforming the act of consumption into an immersive and educational discovery . Whether it's discovering vineyards via VR or meeting the winemakers themselves, this trend combines modernity and authenticity, rethinking the way we consume and appreciate wine.

Paris, a capital of innovation, seems to be leading the way for this new interaction between wine and pop-up stores, combining tradition and technology for the pleasure of wine lovers and the curious in search of new experiences .

Information on both pop-up stores

Wine Vision pop-up store:
10 rue Place des Vosges 75004 Paris
Monday October 7: 9 a.m. - 6:30 p.m.
Tuesday October 8 to Monday October 14: 9:00 a.m. - 7:00 p.m.
Tuesday 15: 9:00 a.m. - 4:00 p.m.

Pop up store Le Petit Ballon:
32 rue Beaurepaire, 75010 Paris
Metro: Republic; Jacques Bonsergent
Tuesday to Thursday: 4 p.m. - 8 p.m.
Friday and Saturday: 12 p.m. - 8 p.m.

Optimise your pop-up store's chances of success by calculating its projected profitability!

1

Specify your project

2

Launch the performance calculator

3

Receive your report by email

4

Adapt your strategy!

x

Calculate the projected profitability of your pop-up store in 5 minutes!

And optimise your pop up store's chances of success. 🚀
Launch calculator