Guidelines pop-up stores

In the conception of the shop, plants and their virtues can bring life to your shop, provide decoration and also act as a partition between the different areas of your shop.

After explaining how to define a plant identity and deploy it at the point of sale, Nestore gives you its inspiration and tips for greening your shop (temporary or otherwise!) to suit your needs. It's up to you to learn from them 🌱

Using vegetation to expand your shop

Is my pop-up a corner? Maximise the space with plants!

The use of lush green vegetation allows you to create a "shop in shop". Delimiting the space with plants allows you to create an intimate area, without enclosing it or losing visibility. If you have a small sales area, consider using vertical furniture to structure the space (and make use of wasted surfaces such as the ceiling).

Is the space in my pop-up store small? Go for hanging plants!

If you're short of space in your pop-up store, put some plants up high. Without necessarily going as far as the plant ceiling, you could decorate your shop with hanging plants.

Delineate areas of your store with plants

More than just a place to sell, the shop is a place to live, an extension of your customers' flats. So use plants as dividers, and mark out a space where customers can take the time to relax, drink a coffee and enjoy the greenery!

Don't forget the wall vegetation

Don't forget your walls! While we often think of flowers and plants to decorate floors, wardrobes and the like, we rarely think of walls. But there are plenty of tricks you can use to hang dried flowers, fresh flowers or succulents on your walls. Take Herbarium, for example, with its herbariums.

Surprising, amusing and astonishing my customers with vegetation

Garlands of flowers (dried, fresh or paper) in my shop

Marquez les esprits avec une vitrine ou un couloir avec des guirlandes de fleurs séchées, coquillages ou autre. Et si vous n’avez pas de fleurs séchées ou fraîches à portée de main, troquez-les pour des feuilles en papier origami fait maison. Une astuce originale pour créer une bulle immersive au sein de votre boutique, ou dans votre vitrine. 

A trolley of flowers at the entrance to my shop

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Go out and meet your customers with a flower trolley at the entrance to your shop. The trolley is also a good way of showcasing products.

How can I communicate my authenticity and naturalness without plants?

Think about dressing your floors and walls

There's a solution for everything. If you want to communicate naturalness without plants, just use your imagination. Identify the colours you want to use to communicate naturalness (green tones for plants, or coloured tones for flowers). Then select a wallpaper that echoes these tones, or simply a can of paint. And don't forget the floor: why not furnish your pop-up with a carpet that reflects the colour of the grass?

Your furniture can play a part too!

The objects you select can also convey an impression of nature. Choose rustic wooden furniture, such as pallets or crates, to decorate your space. Many companies also offer vintage furniture, which can convey the authenticity of your brand.

Why not consider a partnership to green your space?

As a final option, why not create a pop-up concept with a florist or a brand specialising in plants? You'd both benefit from your communities, twice the brand awareness, an

C’est par exemple le choix de la boutique Quatre-Vingt Treize, Rue Jean-Pierre Timbaud, concept-store qui propose de la mode, de de la décoration d’intérieur vintage et des plantes. 

If you'd like even more ideas to help you conceptualise your pop-up store, don't hesitate to get in touch. You have the ideas, Nestore has the keys 🔑